Meet AINAR, the AI that watches video content and understands it from a human perspective. 

With Vionlabs AI technology and video expertise, we’re able to ingest high-quality, highly-accurate descriptions of our content that we can use to tailor experiences for specific viewers based on their preferences.

Naveen Narayanan, Head of Product Innovation and Strategy at Quickplay

After running detailed experiments, smartly combining and integrating Vionlabs fingerprints to a standard set of metadata, we find an increment in accuracy improvement of up to 83% in the typical scenario seen at most operators. Plus, the solutions synergies contribute up to 56% catalog coverage improvements.



The ability to better serve our audiences based on understanding key content characteristics, like mood, will change the way we deliver content to our subscribers. Given Vionlabs’ industry-first technology, we’ve signed up to work with this platform for years to come.

Dr. Jörg Richartz, Head of TV Strategy & Business Development, Deutsche Telekom

Personalization is key for Canela to be able to deliver an exemplary user experience. Vionlabs has been a tremendous partner, which is why we are expanding to now offer a unique way to categorize content, as well as serve users recommendations based on their interests. Users want and deserve an easy way to find what they are looking for personalized to their content consumption behaviors at a particular moment.

Isabel Rafferty, CEO and Founder of Canela Media

Grow Your Business With Our Cognitive AI Video to Metadata

 Meet AINAR, the AI that understands the meaning of video-audio content. AINAR represents the collective opinion of 1000s of labelers across the world, allowing it to describe and summarize content to empower the next-generation user experience in Media & Entertainment.

We help streaming services, entertainment companies, telecoms, software companies, and advertising platforms create user experiences that are seamless, nondisruptive, and provide content that aligns with each viewer’s tastes. All without using third-party data. We strive to be the heart and data backbone of the media entertainment industry, empowering people to find and engage with content in an easy and accessible way.


See What AINAR Can Do For Your Content Catalog

AINAR© uses standard APIs and a drag-and-drop interface, allowing you to quickly try it out and get results. It’s as easy as dropping a file into AINAR’s box, and all the metadata you need is generated in minutes, fully automatic, and without manual intervention. Upload your video files and watch the magic happen as AINAR describes the story, genre, keywords, moods, mood tags, cue points, highlights and much more! 

And, of course, you can always contact us for help and support. We are here to provide the best experience possible for the consumers of the world’s streaming services! AINAR is ready for your content – let’s get creative and explore what it can do. Enjoy! 🙂 


Creed II Fingerprint+

Below you can see the data generated by AINAR for Creed II. AINAR extracts Genres, Keywords, mood and mood tags directly from the audio and video.



Below you can see the data generated by AINAR for Cast Away. AINAR extracts Genres, Keywords, mood and mood tags directly from the audio and video.




AINAR produces the complete content metadata package for next-generation Personalization and Discovery 

binge markers

Let AINAR save you some time as your are binging through your favorite TV-shows

Contextual advertising

AINAR enables a privacy-first, hyper-targeted advertising experience with focus on the end-user

Visual discovery

Let AINAR help your creative teams to find the best moments and images for your precious content


Contextual Ad Breaks for Better Ad Placement

What is AINAR Ad Breaks and how does it work?  Have you ever watched a sad movie on TV that was suddenly interrupted by an upbeat, loud ad? How did it make you feel? Did you suddenly find yourself switching gears emotionally? Did the ad seem jarring and inappropriate?...

Read More

Visual Discovery & Binge Watching Report

We conducted a survey of 2541 respondents in Europe between the ages of 18 and 45 to identify the importance of trailers/previews for viewers when it comes to their decision-making and which visual attributes have the strongest impact. In this three-part report, we...

Read More

Consumer Mood Research Report

Our AI technology generates never before seen metadata including mood data for movies and shows. Our reason for existence is to close the gap between content and consumers so we decided to conduct market research on how vital emotionally based discovery, such as mood,...

Read More

Behind the Scenes of our Deep Learning Preview Engine

As streaming companies continue to grow, content discovery remains a crucial aspect of their business strategy. With an overwhelming amount of content available to stream, users need help finding relevant and exciting shows or movies to watch. That's where AINAR comes...

Read More

What is Cognitive AI  – And Why Do We Need It?

Cognitive AI is increasingly being used to help viewers navigate their entertainment experiences, improving content discovery and recommendations, optimizing user experience (UX), and ultimately helping to keep audiences engaged for longer. Cognitive AI is quickly...

Read More

Live Events

nab las vegas 15-19 april

The broadcast, media & entertainment industry’s unrivaled event celebrates 100 years this year. Meet us there.


International Broadcasting Convention, is held in September at the RAI Exhibition and Convention Centre in Amsterdam, the Netherlands.

We help TV-Operators, IPTV operators, cable operators, OTT platforms, and broadcasters create enhanced viewing experiences, release the potential of all their content and provide content that aligns with each viewer’s taste.



Västmannagatan 4
111 24 Stockholm, Sweden