Stockholm, Sweden - Vionlabs today announced a new partnership with Streamz, one of the leading streaming services in Belgium and a joint venture between Telenet and DPG Media. The collaboration focuses on reshaping how viewers find and experience content on the platform, using Vionlabs’ AI-powered Editorial Lab and Creative Lab to strengthen both discovery and catalog presentation.
With Editorial Lab, Streamz is enriching metadata across its entire catalog, creating a more structured and context-aware foundation for discovery. On top of traditional tags and genres, Vionlabs’ technology analyzes the emotional DNA of each title, factors such as mood, pacing and intensity to build a deeper understanding of how content actually feels to watch. This emotional data layer not only improves how content is organized and surfaced today, but also acts as a core foundation for delivering more accurate personalization and smarter recommendations over time. It enables Streamz to present titles in ways that better reflect what viewers are really in the mood for, not just what fits a genre label.
Streamz on guiding users to the right content
Reflecting on the collaboration, Stef Bontinckx, Product manager at Streamz emphasized the importance of improving how viewers are guided through the catalog:
“We are excited to partner with Vionlabs and take an important step in improving how we guide our users to the right content,” said Stef Bontinckx, Streamz. “Editorial Lab and Creative Lab allow us to elevate both the structure and the visual presentation of our catalog, which helps us build a more user-friendly and engaging experience for our viewers.”
At the same time, Creative Lab is being used to update and optimize visual assets across the platform. AI-generated, context-aware thumbnails and preview clips are powered by the same emotional understanding of the content, giving viewers an immediate sense of each title’s tone and story, whether it’s light-hearted, tense, uplifting or dark. This helps viewers make faster and more confident viewing decisions, reduces friction in the browsing experience and creates a catalog that feels more coherent, dynamic and visually compelling.
Vionlabs on the future of emotion-aware discovery
From Vionlabs’ perspective, the partnership highlights how emotionally aware AI can transform streaming discovery:
“This collaboration with Streamz shows how the combination of advanced metadata enrichment and improved visual assets can support a stronger discovery experience,” said Arash Pendari, Founder of Vionlabs. “With Editorial Lab and Creative Lab, Streamz is creating the conditions for a more intuitive and visually compelling platform.”
By combining rich emotional metadata with optimized visual storytelling, Streamz and Vionlabs are demonstrating how AI can help streaming services better connect audiences with the stories they want to watch matching not just what viewers like, but how they want to feel. This same emotional and structural data layer also enables the next generation of personalization and recommendation strategies, where every interaction can become more relevant, timely and aligned with the viewer’s current mood.
About Streamz
Streamz is one of the leading streaming services in Belgium and a joint venture between Telenet and DPG Media. The platform offers a wide selection of local and international films, series and documentaries, and is available on mobile devices, smart TVs, set-top boxes and web browsers. Streamz focuses on delivering a flexible, high-quality viewing experience for audiences across Belgium.
About Vionlabs
Vionlabs is a media-technology company that uses AI to analyze video, audio, and text, generating rich, scene-level metadata that powers smarter discovery, personalization, and advertising. The company’s solutions help streaming services deliver better user experiences while driving monetization through relevant, non-disruptive ad experiences.
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