Stockholm, Sweden – September 9, 2025 – Vionlabs, the leader in AI-driven video understanding for media and entertainment, today announced the launch of Creative Lab, a powerful new module within its recently released Portal. Creative Lab is designed to radically simplify how editorial and creative teams generate AI-driven shorts, preview clips, thumbnails, and artwork.
Building on the Editorial Lab’s ability to curate content through mood-based lists with 90%+ catalogue coverage, Creative Lab takes the next step: connecting curated content directly with mood-matched creative assets. This ensures that every editorial list is paired with perfectly aligned thumbnails and preview clips—delivering a consistent storytelling experience from metadata through to the visuals presented to the viewer.
Creative Lab bridges the gap between curation and creativity. For the first time, editorial and creative teams can work together in one AI-powered environment—curating smarter and creating faster, at catalogue scale.
– Marcus Bergström, CEO of Vionlabs
Key capabilities of Creative Lab include:
Recipe-based automation
- Generate clips, shorts, or artwork for individual assets, clusters of content, or entire catalogues.
Collaboration at scale
- Request reviews, gather second opinions, and co-approve creative results before publishing.
Rapid iteration
- Run test runs with different recipes, compare multiple model versions, and optimize creative output.
Semantic search
- Find scenes or images by meaning, not just metadata—unlocking faster access to the right creative moments.
Scalable review workflows
- Easily preview and approve results at scale, with side-by-side comparisons for quality assurance.
Together, Editorial Lab and Creative Lab form a complete AI-powered toolkit that connects metadata enrichment with creative output, helping streaming services, broadcasters, and media companies deliver more engaging user experiences with less effort.
Creative Lab is rolling out to live clients at the end of September, and will be GA in early Q4.
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About Vionlabs
Vionlabs is reshaping the future of video experiences with emotion-aware AI.
They provide a plug-and-play AI platform designed specifically for the media and entertainment industry, empowering streaming services, broadcasters, and telecoms to operate smarter, engage deeper, and monetize better. Our proprietary cognitive AI doesn’t just see what’s on screen—it understands how it feels. By analyzing video, audio, and text at scale, Vionlabs automatically generates enriched metadata, mood-based recommendations, engaging thumbnails, dynamic preview clips, and seamless ad-break placements. The result? Faster workflows, smarter discovery, and more personalized viewer journeys—all without the manual lift.
Trusted by innovators like Google Cloud, Plex, Paramount+, and Deutsche Telekom, Vionlabs powers millions of hours of video with accuracy, efficiency, and emotion. Whether you’re looking to boost watch time, improve discoverability, or unlock new ad revenue, their solutions are designed to scale globally and integrate effortlessly into your existing stack.
Founded in Stockholm in 2016, Vionlabs is on a mission to bring storytelling intelligence to every screen, turning content into connection.
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