Vionlabs Launches New AI Application Layer to Redefine Editorial and Creative Workflows
Stockholm, Sweden – August 28, 2025 — Vionlabs, a pioneer in AI-driven video understanding, today announced the launch of a powerful new application layer that wraps around its proprietary AI models, dramatically simplifying editorial, creative, and operational workflows for media and entertainment companies.
This marks a significant evolution in the company’s platform—shifting from behind-the-scenes API integrations to a fully featured experience layer. With this new interface, Vionlabs delivers a complete user experience that empowers editorial and operations teams to work faster, smarter, and more creatively—without writing a single line of code.
Marcus Bergström, CEO of Vionlabs
Editorial Lab: The First Step in a Smarter, Faster Workflow
At the core of the release is an AI-based Media Agent, designed to help editorial teams curate their entire catalog more efficiently. The agent automatically suggests engaging, mood-based and plot-like editorial lists tailored to each client’s unique content library. Teams can also ask for specific list types—such as seasonal themes, tone-based collections, or mood-driven discovery rows—and receive intelligent recommendations built on Vionlabs’ industry-leading video metadata.
Built by Creatives, for Creatives
Editorial Lab isn’t just software. It’s a tool born from real creative workflows — built in close collaboration with streaming partners, programming heads, and editorial teams who needed more than just automation.
The platform introduces a collaboration layer designed to mirror how creative and content teams work:
- Share lists, AI results, and campaign assets across departments
- Request reviews or second opinions from colleagues
- Co-approve materials before publishing, without ever leaving the platform
Key Features at a Glance
AI-Powered List Curation
Auto-suggested and on-demand Smartlists based on mood, genre, theme, tone, or plot, covering over 90% of the catalogue with tailored, auto-updated lists
Creative Batch Automation
Generate thumbnails and shorts — individually, in batches, or at full catalogue — using customizable “recipes” based on campaign needs.
Collaborative Workflow
Built-in review cycles, comments, approvals, and multi-team coordination — no more scattered tools.
Version Testing and Comparison
Preview and compare thumbnail or preview outputs across different creative parameters or model versions — find what performs best, visually and contextually.
Plug-and-Play Integration
Push Smartlists, visual assets, and enriched metadata directly into your existing CMS, MAM, or scheduling tool — thanks to Vionlabs’ robust API ecosystem.
Available Now in Limited Release — Full Rollout to Follow
The new platform is currently rolling out to selected Vionlabs customers and will be available more broadly in late Q3 2025.
Meet Us at IBC 2025 — And Be First
Vionlabs will be live at IBC 2025, September 13–16, showcasing Editorial and Creative Lab and its full product suite. Book a one-on-one demo, reserve a press briefing, or get early access before the rest of the industry catches up. Find us here.
Reserve Your IBC Demo or Press Briefing
Contact us now as the slots fill up fast: https://www.vionlabs.com/contact-sales
About Vionlabs
Vionlabs is reshaping the future of video experiences with emotion-aware AI.
They provide a plug-and-play AI platform designed specifically for the media and entertainment industry, empowering streaming services, broadcasters, and telecoms to operate smarter, engage deeper, and monetize better. Our proprietary cognitive AI doesn’t just see what’s on screen—it understands how it feels. By analyzing video, audio, and text at scale, Vionlabs automatically generates enriched metadata, mood-based recommendations, engaging thumbnails, dynamic preview clips, and seamless ad-break placements. The result? Faster workflows, smarter discovery, and more personalized viewer journeys—all without the manual lift.
Trusted by innovators like Google Cloud, Plex, Paramount+, and Deutsche Telekom, Vionlabs powers millions of hours of video with accuracy, efficiency, and emotion. Whether you’re looking to boost watch time, improve discoverability, or unlock new ad revenue, their solutions are designed to scale globally and integrate effortlessly into your existing stack.
Founded in Stockholm in 2016, Vionlabs is on a mission to bring storytelling intelligence to every screen, turning content into connection.
Press & Partnerships
Xanthi Psomiadou – xanthi@vionlabs.com
www.vionlabs.com
Media Kit
Editorial Lab: Image1, Image2, Image3, Image4
Logo Vionlabs: Dark, Light
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