We asked 3,500 viewers across Europe and the US how they really feel about ads in streaming. The results reveal a paradox: while most are open to ad-supported content, they’re frustrated by how ads interrupt the story. This report uncovers what audiences expect from ad-supported streaming — and how platforms can boost revenue without sacrificing engagement.
"62% of the respondent ages 18-24 have abandoned an ad-supported service because of a poor ad experience"
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