Why Vionlabs

Audiences don’t want more content. They want stories they’ll love.

Vionlabs builds AI for entertainment. It understands every film and episode the way a viewer does, so the right story finds the right audience.

The Vionlabs team in front of the office film library

There’s never been more to watch. Finding it has never been harder.

Viewers spend 14 minutes searching for something to watch, and 19% give up. Catalogs keep growing, but most systems still describe a film by its genre, cast and release year.

People don’t choose by genre. They choose by how a story feels.

Source: Gracenote, 2025 State of Play.

Our story

We started from entertainment. Not from AI.

For 15 years, our founder Arash Pendari has chased one question: how do you bring people closer to the stories they love? First a streaming platform, then a recommendation engine, now AI built for entertainment.

Others build a model, then look for somewhere to use it. We built for one industry, so our AI reads what makes people watch: mood, pacing, characters and the moments that matter.

The Vionlabs team in the Stockholm office
The Vionlabs team in Stockholm.
Our AI

Generic AI sees objects. Ours understands stories.

Trained on more than 1,000,000 entertainment assets, our AI watches like a viewer and reads like an editor.

Generic video AI
Generic video AI tags objects in a scene: car, person, night

“Thriller. Car, night, two people, dialogue.”

Vionlabs
Vionlabs reads the emotional arc, pacing and characters of a scene

“Rising tension, a slow build, two characters drifting apart, and the turning point where it breaks.”

01

It watches

Picture, sound and dialogue in 99+ languages, on one timeline. It runs on-prem, so your content stays with you.

02

It reads the story

Emotional arc, turning points, characters, pacing and mood, scene by scene.

03

It remembers how it feels

Every title becomes a multimodal embedding, so similar stories surface across your catalog, even ones nobody has watched yet.

04

It puts that to work

Recommendations, metadata, artwork, clips, intros, credits and ad breaks, all from one understanding.

Trusted by streamers and broadcasters around the world.

“The ability to better serve our audiences based on understanding key content characteristics, like mood, will change the way we deliver content to our subscribers.”

Dr. Jörg Richartz
Dr. Jörg Richartz
Deutsche Telekom

Recognized by the industry. Year after year.

3×
Best of Show at IBC, in 2019, 2023 and 2026
11
industry awards and rankings since 2019
#49
on the Sifted 100: Nordics, 2026
Best of Show at IBC 2023, winner
CSI Awards 2024, best use of AI and ML
VideoTech Innovation Awards 2022
Videonet Connected TV Awards 2021, winner
2026
TVBEurope Best of Show, IBC
Agentic Layer
Winner
2026
Streaming Media European Innovation Awards
Creative Lab
Runner-up, AI workflow solution
2026
Sifted 100: Nordics
#49 fastest-growing startup
2025
Deloitte Technology Fast 50 Sweden
Fastest-growing tech companies
2025
Sifted 100: Nordics & Benelux
Fastest-growing startups
2024
CSI Awards
AINAR V6
Winner, best use of AI or machine learning in video
2023
TVBEurope Best of Show, IBC
AINAR Interact
Winner
2022
VideoTech Innovation Awards
Fingerprint+
Winner
2021
Videonet Connected TV Awards
Winner, excellence in data analytics, AI or ML
2019
TVBEurope Best of Show, IBC
Content discovery platform
Winner
2019
VideoTech Innovation Awards
Content discovery platform
Highly commended, UX award

Built for entertainment. Here’s who we’re for.

Built for you if
✓
You stream, broadcast or license films and series.
✓
You want viewers to find more of what they’ll love.
✓
You need metadata, artwork and clips across a large catalog.
Probably not us if
✕
You need security or surveillance video analysis.
✕
You mainly work with user-generated clips.
✕
You’re only looking for video storage or a MAM.
The Vionlabs team at work in front of the film library

Your catalog already holds the stories. Let us show you what’s inside.

Book a 30-minute demo and we’ll run our AI on your catalog.