What is AINAR Ad Breaks and how does it work?
Have you ever watched a sad movie on TV that was suddenly interrupted by an upbeat, loud ad? How did it make you feel? Did you suddenly find yourself switching gears emotionally? Did the ad seem jarring and inappropriate? It can happen when the screen fades to black just before a scary reveal. Or in the middle of a fight scene, just as the camera changes to a new subject. Sometimes, it even interrupts dialogue midsentence. On AVOD and FAST services, ad breaks can be all over the place. FAST channels frequently have vast catalogs of content without the types of ad markers that have been used by TV broadcasters for decades. Perhaps a service acquired a large library of shows, perhaps it is content that wasn’t previously monetized with ads. Or maybe that kind of metadata just got lost in the licensing process. Whatever the case may be, it can leave viewers feeling like they’re constantly being interrupted by ads. At the same time, advertisers are trying to reach those viewers in a way that doesn’t disrupt their viewing experience.
AINAR Contextual Ad Breaks – A New Way To Fix Online Ad Breaks
We understand the power of storytelling, that’s why we developed the AINAR Ad-Breaks Tool. The Contextual Ad-Break Tool is a game-changing technology that uses deep learning and artificial intelligence to analyze the context, sentiments, and emotions of a movie or TV show. By identifying scenarios within the content that match pre-defined parameters, it suggests accurate ad placements with the right mood and tone. The result is ads placed at the natural cue points in the story. With contextual ad breaks, viewers don’t feel as if commercials are randomly shoved in during a gripping scene or in the middle of an important dialogue. Contextual ad breaks keep viewers engaged with the platform and give better ROI for the advertisers. Our own research shows that 62% of the respondents in the ages 18-24 years have abandoned an ad-supported streaming service due to a poor advertising experience. Get the free report “How to Optimize Your Ad-Supported Streaming Service for Maximum Revenue”
How Does It Work?
- Instead of just looking for black frames, AINAR Ad Breaks is also analyzing changes in mood levels, storytelling, speech, scene boundary detection, and much more into account to determine the probability of a good place for an ad break.
- AINAR Ad-Breaks divide breaks into three ranks, including black frame and type of scene transition/break, primary breaks, and secondary breaks, allowing content owners to prioritize and tier their advertisement inventory
- The amount of breaks /hour is fully customizable and allows content owners to tailor the ad experience to each piece of content
- By also leveraging Vionlabs mood analysis, information can be exposed about the sentiment of the scene being played before heading into the ad break, allowing advertisers to target based on the sentiment and mood of the content being watched
- The technology’s advanced deep learning and AI capabilities mean that advertisers can be confident that their ads will be placed in the most effective context, leading to better engagement and more successful campaigns.
Research has found that viewers were twice as likely to remember ads that they saw at contextually relevant moments, compared to traditional TV spots. These ads led to a 13% boost in purchase intent, a 12% lift in positive brand perception, and a 34% jump in “spontaneous awareness.” More than 70% of those surveyed said they preferred contextual ads, highlighting the effectiveness of contextual and targeted advertising.
Context is a Critical Currency
Contextual targeting is becoming increasingly important with the deprecation of cookies and the weakening of identifiers for advertisers. Contextual targeting is centered on the environment in which an ad appears, resulting in more relevant and tailored experiences that are potentially more engaging than traditional advertising. Contextual targeting is centered on the environment in which an ad appears. This allows for more relevant and tailored experiences that are potentially more engaging than traditional advertising methods.
What is Ad Matching?
Matching ads to sentiments and emotions, the sentiment is the general mood of the movie and is often inferred as positive, neutral, or negative. Emotion is described as a feeling which can be caused by the situation that you are in, such as happiness, fear, disgust, sadness, or surprise. So why do sentiments and emotions matter when it comes to context? Because brands sell to people, who have emotions and make purchase decisions on how they feel about the brand or the product. Brands use feelings to get consumers to buy, so it’s critical that the technology that’s responsible for analyzing the content and context is able to effectively target emotions, and sentiments to capture the consumer’s frame of mind. Our technology can “watch” a movie as a human would and understand the mood and feelings contained in a film. This helps advertisers keep emotions at the heart of their campaigns and ensure that the ads are well placed in the proper emotional context. For example, the goal of luxury car advertisement is to appeal to the viewer’s sense of relaxation, luxury, and comfort—so ads might be placed entirely outside the automobile context and next to content that evokes those feelings. This manner of semantic targeting lets the brand values resonate in the most appropriate emotional context. By understanding the context of the content, our technology can enable smarter ad placement decisions. This helps ensure that the brand values are associated with the proper emotional context while also making more efficient use of the budget. The end result is an ad-viewing experience that resonates with users on an emotional level, leaving a positive and memorable impression. In conclusion, AINAR Contextual Ad Breaks is a game-changing technology that uses deep learning and artificial intelligence to analyze the context, sentiments, and emotions of a movie or TV show. By identifying scenarios within the content that match pre-defined parameters, it suggests accurate ad placements with the right mood and tone, leading to better engagement and more effective campaigns. The power of storytelling is at the heart of this technology, which ensures that the ads are well placed in the proper emotional context, leaving a positive and memorable impression on the viewers. The increasing importance of contextual targeting makes AINAR Contextual Ad Breaks a critical currency in the advertising industry, providing a seamless and enjoyable viewing experience. Sign up for a free trial here