To optimize your ad-supported streaming service and maximize your revenue potential, it is crucial to understand how viewers perceive and interact with advertising. Our latest report “How Viewers Experience Ads in Streaming,” provides an in-depth analysis of consumer habits and preferences when it comes to streaming ads. The report provides an analysis of consumer habits and preferences, based on a survey of 3,530 participants from Europe and the USA aged 18 to 64. The demographics of the respondents include a diverse mix of gender, age, location, income, and education levels. The report reveals that while the majority of viewers accept ads to watch content for free, most are not satisfied with the advertising being shown or how it is being displayed.
The report highlights that viewers are not entirely satisfied with the advertising being shown or how it is being displayed. While Europeans generally accept watching content from their ad-supported streaming services, only 15% are very satisfied. In contrast, Americans are more resilient against ads, leading to higher overall satisfaction. However, the majority of viewers are not satisfied with the ads being shown, with the biggest pain point being that ad breaks show up at a bad time which directly disrupts the story and leads to the current poor user experience. Repetition of the ads within a streaming session is another main frustration for viewers.
Ad-supported streaming services have a big opportunity to address these pain points to improve viewer satisfaction which will yield increased ad revenue.
So, what do viewers want from streaming advertising? The report reveals that Europeans have a higher percentage of people that prefer ads relevant to the content they are watching, while Americans prefer a combination of ads based on personal interest and the content they are watching.
One of the other key takeaways from the report is the dominance of YouTube in the European AVOD market, with no other player threatening its position at the moment. In the USA, Hulu is a strong competitor to YouTube, followed by Peacock, Roku TV, and Paramount+.
The report also highlights that viewers are not entirely satisfied with the advertising being shown or how it is being displayed. While Europeans are generally satisfied with their ad-supported streaming services, only 15% are very satisfied. In contrast, Americans are more resilient against ads, leading to higher overall satisfaction.
Overall, our report will provide valuable insights into viewers’ habits and preferences, helping you make informed decisions about your advertising strategy and ultimately maximize your revenue potential.
Discover how to optimize your ad-supported streaming service for maximum revenue with engaging streaming ads by downloading the report. Vionlabs Cognitive Advertising helps streaming services, entertainment companies, telecoms, software companies, and advertising platforms create seamless, nondisruptive user experiences that provide content that aligns with each viewer’s tastes, all without using third-party data.