We conducted a survey of 2541 respondents in Europe between the ages of 18 and 45 to identify the importance of trailers/previews for viewers when it comes to their decision-making and which visual attributes have the strongest impact. In this three-part report, we focus on the journey that a viewer goes through as they consume content. Our aim is to better understand what their frustrations are and what is needed to maximize their entertainment value for them.
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In this report, we will explore all three stages of a viewer’s journey. We will discuss user preferences in content selection, how to maximize the engagement of viewers during the watching experience, and analyze the post-watching user journey. We will also look into how to identify triggers for frustration in order to avoid them in future content experiences.
Finally, we will provide our recommendations on how media companies can improve their content experiences and better meet their audiences’ needs.
Here are some of the questions you will get the answers to in this report.
- HOW IMPORTANT ARE THE TRAILERS / PREVIEWS FOR THE VIEWERS?
- WHICH VISUAL ATTRIBUTES HAVE THE STRONGEST IMPACT?
- TITLE, THUMBNAIL, GENRE & DESCRIPTION – WHICH IS THE MOST IMPORTANT ONE?
- WHAT ARE THE MAIN ATTRACTIONS TO PUSH VIEWERS TO WATCH CONTENT?
- HOW IMPORTANT IS BINGE WATCHING?
